AMVETS Jobs

The Basics: In this role, you will lead the development and execution of fact-based reporting, analysis and analytical models used to enhance decision-making across the marketing function. In addition, you will be responsible for the design, implementation, maintenance, and support of the marketing data warehouse (Snowflake) and related data marts. You will oversee data design and the creation of database architecture and data repositories, ensuring proper balance between front-end systems and back-end processing and analytic capabilities. Finally, you will synthesize all the data from disparate sources to reach conclusions and drive actions. Develop the narrative between marketing spend, activity and results against KPI's, including pipeline attribution and ROI. Reliable insights are only possible with complete and accurate data, so the role will heavily focus on developing processes to improve and maintain our data quality and hygiene. What you'll do:

• Exceptional business process and systems understanding, data analytics, and problem-solving skills, with an ability to synthesize disparate information and data into actionable recommendations
• Develop an in-depth understanding of marketing data sources, tables, relationships, and integration points in Snowflake with strong coding SQL skills
• Prepare and connect Snowflake datasets to PowerBI and develop dashboards and enable the teams on usage, keeping all users (not just marketing) working off the data dataset
• Partnering cross-functionally (specifically with finance, PartneOps and SalesOps) to deliver quality results - this includes tying top of full activity to the conversion of pipeline
• Ability to read, analyze, and interpret data across multiple platforms
• Outstanding organizational verbal, written, and presentation skills
• Statistical analysis and predictive modeling
• Campaign sourcing and influence models
• Translate quantitative data into actionable recommendations
• Translate business objectives into marketing goals and measurements
• Communicate complex data concepts in ways that marketing leaders and other functions will understand

We're looking for someone with:

• Bachelor's degree in analytics, or related field
• 5+ years in a highly analytical role
• 2+ years in marketing/business operations
• Understanding of SaaS platforms such as Marketing Automation (Marketo, Pardot, Eloqua), Sales Engagement (Salesforce, Salesloft, Xant), Digital (Google Analytics, Pathfactory), and Attribution (Full Circle Insights)
• Advanced Oracle/SQL/database knowledge- specifically Snowflake
• Knowledge of Business Intelligence and Data Analytics tools such as: PowerBI (highly preferred), Tableau, Alteryx
• Extensive knowledge in Salesforce objects, data mapping, workflows, Apex class and triggers
• Understanding of SiriusDecisions' Demand Waterfall concepts and funnel metrics
• B-to-b marketing function and how its success can be measured
• Analytical techniques and their application to marketing challenges
• Data management tools and best practices, within and outside of marketing
• Use of business intelligence tools to conduct marketing related analysis
• Analyzing marketing using spreadsheets (Microsoft Excel power user)
• Marketing metrics by role/function (e.g. field marketing, product marketing, marketing operations)

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