Job Information
The Cigna Group B2B Growth Digital Marketing Advisor, Primary+ Care - Hybrid in Chicago, Illinois
B2B Growth Digital Marketing Advisor, Primary+ Care
Evernorth is looking for a dynamic, results-driven marketer to join the Virtual and Workplace Care marketing team and drive business growth through a digital-first approach.
As our B2B Growth Marketing Advisor, you will lead integrated campaigns to engage our buyers from initial awareness through purchase and expansion. Your expertise in digital marketing tactics will influence the stories we tell, content we create, and positioning of our solutions. With that in mind, we’re looking for a self-starter motivated to solve business problems based on insights–and that can break barriers when necessary. To be successful, you will also take a test-and-learn approach focused on generating demand.
This role is pivotal in accelerating the trajectory of a growth business in the Evernorth portfolio, and you will collaborate closely with marketing, sales, and client success leaders to achieve that objective.
Responsibilities
Lead integrated, multichannel B2B marketing campaign strategy and execution across owned and paid channels, driving demand through to sales opportunities.
Take a digital-first, test-and-learn approach in campaign development. Continuously monitor and evaluate performance, making data-driven adjustments to improve ROI.
Partner with sales leaders to refine audience targets and campaign goals, present on campaign results and impact on our sales and expansion pipeline. Work closely with marketing operations & sales operations teams to measure results through to Marketo and Salesforce.
Partner with our agency of record on integrated B2B campaigns, continually improving campaign performance through test-and-learn on assets, copy, and channels
Develop new assets for B2B audiences to leverage in digital campaigns and channels (i.e., new landing pages, whitepapers, case studies). Leverage audience research and competitive analysis to inform content themes, formats, and distribution channels.
Build account-based marketing programs to drive expansion and top-tier new business targets.
Partner with product teams to understand features, benefits, and use cases, incorporating insights into marketing campaigns.
Collaborate with customer success teams to gather customer feedback, testimonials, and case studies for use in multi-channel campaigns.
Stay informed about trends, regulations, and advancements in the healthcare technology and virtual care solutions space.
Skills and Experience should include
5+ years of digital marketing experience, with proven results in B2B environments.
Strong proficiency in digital tactics including SEO, SEM, email marketing, social media advertising, and content marketing.
Experience leveraging digital analytics tools to track, measure, and optimize performance.
Strong familiarity with marketing automation tools, with experience in Marketo preferred.
Experience with Salesforce strongly preferred.
Demonstrated ability to collaborate effectively across teams and drive results in a fast-paced environment.
Ability to work from a Cigna office 3 days a week, as requested by the business
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
About Evernorth Health Services
Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care and benefit solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention and treatment of illness and disease more accessible to millions of people. Join us in driving growth and improving lives.
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.