AMVETS Jobs

The Associate Director, Integrated Media, is a team leader for the media department, overseeing all media disciplines inclusive of paid search, programmatic, display & video, paid social, social media, and other media channels. They will manage discipline supervisors as direct reports. This role will be expected to be a strategic lead across all core media client accounts. Primarily responsible for development best practices, processes, and strategies to steer and monitor overall media department success. Acts as a digital media SME for internal stakeholders/client partners as well as key point of contact for cross-functional departments. Client programs include data driven digital media campaigns and integrated multi-channel campaigns to successfully engage and influence consumers at each funnel stage. Focused on the growth and development of direct reports. Will have a hand in helping pitch new business and account growth for media specific opportunities.

Requirements

• Roles & Responsibilities

• Works collaboratively across departments to develop the strategic frameworks for innovative, omnichannel / integrated media plans

• Manage senior media team members, providing direction for best practices and growth as managers of their teams

• Developing internal processes to ensure consistent campaign performance and overseeing documentation for processes

• Mastery of all campaign management and planning & optimization functional responsibilities

• Responsible for the client’s media performance that delivers against client's goals and KPIs

• Contribute to the development of forward thinking strategies and campaigns

• Act as a omnichannel lead on core client media accounts, driving overarching cross-channel media strategy

• Responsible for giving direction to the media partners, platforms, and internal resources as it pertains to the client work

• Confident and articulate presentation of strategies, media plans, and ideas to internal and external stakeholders

• Act as a Media SME and support new business and account growth

Qualifications:

• Deep knowledge of digital media strategy and channels including paid search, paid social, programmatic, display and video, retail media, etc.

• Proficiency within Social Platforms (Facebook/Instagram, TikTok, Twitter, Pinterest, Snapchat, LinkedIn)

• Proficiency within DSPs to run Video & Display (Google’s DV360, Amazon AAP, etc.)

• Proficiency in Google Marketing Platform

• Proficient user of digital ads trafficking tools (DCM, etc.)

• Proficient user of Microsoft Office suite, especially Excel and PowerPoint

• Digital media strategy and plan development

• Ability to work collaboratively with cross-departmental teams

• 7-9+ years experience within digital media agency and/or in-house digital media role

• Leader that wants to have a profound impact on an organization’s long term media strategy

• Manager that can create a positive working environment and fosters a collaborative team approach