Job Information

Shell Brand and Communications Manager in Calgary, Canada

Alberta, Canada

Job Family Group:

Commercial and Retail

Worker Type:


Posting Start Date:

Business unit:


Experience Level:

Experienced Professionals

Job Description:

The Shell Mobility Marketing team is charged with developing winning CVPs (Customer Value Propositions) and creating differentiated products and experiences that make consumers choose Shell.

In the role of Brand & Communications Manager, you will support all lines of the Mobility (Retail) business including Fuels, Convenience Retail, Payment, and Loyalty. You will take responsibility for the development of integrated campaigns that creatively and effectively express the Shell brand and product offerings. You will lead the prioritization of communication initiatives, budgeting and you will play an integral part in developing the communications strategy, tactical plans, and creative concepts for Retail in Canada.


  • Manage contracts and interface with all creative, media, promotions, public relations, POS, and social/digital agencies

  • Bring fresh perspective to Shell’s marketing communications by applying industry best practice, market/consumer understanding, and strong stakeholder management

  • Manage the complex relationships between the business, leadership, external partners, and agencies

  • Be challenged with prioritization, outlining the tradeoffs, and making sometimes difficult and unpopular decisions

  • Showcase leadership by ensuring the appropriate level of collaboration and inclusiveness while ensuring quality and timeliness of deliverables

Key skillset: Strategic marketing & planning; consumer & stakeholder focus; deliver results through others; budget planning & control

Skills & Requirements

  • A business degree in Marketing and/or Communications required

  • 10-12 + years Marketing experience

  • Demonstrated ability to work across multiple projects

  • Strong leadership skills; working with senior level stakeholders

  • Partnership and contract management, inclusive of delivering business performance outcomes and actions plans

  • Ability to manage complex situations, stakeholders and competing priorities

  • Experience working with a multimillion-dollar budget that generates a clear return on investment



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According to the United Nations, the global population could increase to more than 10 billion people. A key role for society – and for Shell – is to find ways to meet the growing demand for energy, with less carbon emissions. We need people who dare to think differently – to take part in developing tomorrow’s energy solutions today.