Job Information
The Estee Lauder Companies Vice President, Global & North America Digital Consumer Experience in Blaine, Minnesota
Description
You're looking to lead, inspire, and develop a best⁃in class marketing team to implement omni⁃channel, 360⁃ strategic and innovative marketing plans.
Leadership
Inspire, engage and develop the team, influence cross⁃functional team members and drive our culture of leading from every chair.
Develop a compelling regional strategic agenda, preserving global brand equity.
Attract and develop talent, and help team members realize individual potential.
Demonstrate inclusive leadership by actively seeking to develop all team members and promote a culture of embracing all points of view.
Strategic Approach
Create brand demand and drive brand equity in the NA market.
Utilize unit economics and building blocks required to drive business.
Leverage deep understanding of insights, trends, and mindset of the NA consumer to create brand differentiation activation.
Drive yearly and long⁃term strategic planning for the brand portfolio and contribute to market share growth.
Own 360⁃degree strategy across consumer insights, POS/visual merchandising, social, media planning and execution, influencer, CRM/Loyalty, marketing analytics, and education.
Build strategic marketing plans and calendars supporting Hero products and New Launches.
Identify new business models and opportunities to build the brands across channels, Connects the dots across multiple data sources to spot emerging trends in the region.
Develop assortment strategy and translate global frameworks into locally relevant assortment guidelines by channel.
Omni⁃Channel Management
Collaborate with cross functional teams (Account Strategy, Sales, Education, Creative, Finance, Online) to deliver against the total brand experience across all consumer touchpoints and 360 offline to online integration, as well as contribute to the development of Joint Business Plans for key retailers.
Deploy a digital⁃first mindset with capability to drive growth across channels.
Creative Thinking
Foster team to develop locally relevant Communications strategy including PR and Influencer Marketing in alignment with the Global strategy.
Partner/develop Marketing programs for Retailer.com sites.
Oversee National, Broadcast, Digital, Outdoor, Promotional, Direct Mail and Coop Advertising.
Promote a data⁃driven culture to manage campaign performance.
Financial Acumen
Own Brand P&L.
Drive financial discipline by developing internal capabilities in the team for ROI optimization.
Drive the pricing process for including comprehensive competitive analysis, oversee analysis of category portfolio and SKU productivity.
Leverage internal sales trends, market and consumers trends and develop accurate estimates for future sales by category and key subcategory.
Qualifications
Bachelor's degree required, MBA a plus.
15+ years Consumer Marketing leadership experience.
Inspiring and engaging interpersonal skills with the ability to work with people in various disciplines and cross⁃functions as well as present to senior leadership.
Consumer centric mindset to drive trial, penetration, and enhance customer loyalty to improve business growth.
Leveraging your transformational business successes specifically with omni⁃channel, consumer first strategy.
Noteworthy 360⁃marketing campaign development experience including touchpoints such as digital, point of sale, eventing and pop⁃ups, digital experience inclusive of SEM, SEO, affiliate marketing, display and organic and paid search, e⁃commerce.
Demonstrated experience with managing and leading a team (hiring, performance management, coaching, etc.), while maintaining a culture of inclusiveness.
Strong analytical skills and judgment for in⁃depth business review with a high level of creativity.
Executive level written and oral communication skills- clear, concise, influential, and engaging.
Sustaining strong relationships with internal and external partners.
Leading with empathy and levity in challenging times.
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.