Paramount Senior Manager User Acquisitions P+ in Berlin, Germany
Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the worlds biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streamings other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.
What youll be doing
Be responsible for the growth strategy and execution for paid and organic growth channels of our AVOD and SVOD streaming businesses, with the objective of increasing the number of users
Develop data-driven user growth marketing strategies on mobile, web & connected TV devices
Optimize users and subscribers journey by working closely with internal testing teams
Be accountable all performance and growth activities for all AVOD and SVOD platforms
Increase numbers of subscribers, CAC, LTV, funnel efficiency
Optimize and grow existing channels and identify, evaluate and recommend new to test
Create and execute marketing campaigns across Search, Paid Social, CTV, Display/Video campaigns, etc.
Plan and launch A/B tests for creative optimization, ad copy, promotional cadence and segment discovery
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the campaigns
Cooperating closely with different stakeholders within the organization including but not limited to Tech &Product, BI, Creative teams
Who we are looking for
University degree in a relevant field
4+ years experience in B2C marketing and/or user acquisition
Excellent knowledge of budget- and project management and related tools
Passion and deep knowledge of television, entertainment and pop culture
Outstanding oral and written communication skills in German and English
Data-based decision making skills
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.