Facebook Strategic Media Planning, Messenger in Baton Rouge, Louisiana
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
We're looking for an experienced strategic media professional to join our Global Media Team, our in-house organization of media experts responsible for media strategy and execution stewardship for all consumer campaigns across the Facebook family of apps.In this role, the ideal candidate will be responsible for development of media strategies and integrated channel plans for the Messenger brand. They will partner deeply with internal stakeholders across Brand Marketing, Brand Strategy, Decision Science, Product Growth, Insights, and CreativeX (in house creative team) as well as our external global media agency of record, to devise and execute campaigns that deliver the brand narrative through effective and innovative paid media strategies.The right candidate is passionate about understanding audiences from the inside out, and leveraging this knowledge with media expertise to drive effective and disruptive strategies that will influence action. They will be responsible for building strong partnerships with colleagues and effectively collaborating in a highly matrixed organization model, and translating business and marketing goals into successful, integrated, data-driven programs. The right person can both stretch up to lead and intuitively roll up sleeves to be hands-on. We are looking for someone who is insightful, rigorous and pushes for better and smarter work.
Develop measurable, media strategies and plans grounded in objectives and audience insights, to deliver innovation and business outcomes
Leverage quantitative and qualitative insights from research and analysis to form best practices and influence media, measurement and audience strategies, while also informing tactical planning, execution and optimization
Maximize relationships and drive influence with cross-functional partners across brand management, creative, growth, decision science, finance, insights, PR and partnerships teams as media’s subject matter expert to develop impactful, integrated work
Manage multiple media work streams and deliverables to ensure flawless campaign planning and execution
Partner with external media agency, and International media planning team to drive cohesive media planning and execution across key markets
Effectively analyze campaign performance against aligned to goals for ongoing campaign reporting and marketing leadership visibility
Establish operational best practices around plan development, media investment management, systems and tools and streamlined measurement
8+ years experience in managing and executing large scale consumer campaigns and long-term brand building through an integrated media mix
Proven experience in measurement, analytics and in gathering audience insights (e.g., Dynata, Kantar, Lucid, Nielsen, Google Analytics)
Proven experience working both strategically as well as in an executional capacity to build and deploy optimization strategies and learning roadmaps
Proven experience managing agency partners to budget, structure, and optimize campaigns
Proven experience in structuring ongoing media learning agendas to gain learnings that improve campaign performance, iteratively
Experience experimenting with new media approaches to tackle business challenges and priorities
Experience within both agency and client organizations
Experience working in a fast-paced, ambiguous environments, with experience multitasking effectively
Experience working with brands with marketing strategies focused on Young Adults/Youth
Experience working directly with creative teams to integrate creative ideas/strategy with media strategy and channel selection
Experience working directly with data science and/or data analytics teams to integrate media strategy and channel selection with measurement frameworks and learning agendas
Scrappy, resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact
Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at email@example.com.