Job Information
Publicis Groupe Multimedia Content Strategist (petcare) in Barcelona, Spain
Company description
Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for in this role? Keep reading!
Prodigious is the Cross-Media production platform of Publicis Groupe Spain. Our goal is to offer seamless, relevant, and impactful consumer experiences across all touchpoints in every market. We provide pioneering production solutions that drive performance in a data-driven marketing landscape and help brands succeed in the world of platforms.
We have a unique approach, supported by the integrated Power Of One model, to optimize resources and strike the perfect balance between efficiency and quality.
Multidisciplinary production experts with specific tools to streamline delivery times and provide exceptional quality service. With over 50 production technicians, we can handle IN-HOUSE projects, ensuring total control and efficiency in production.
We specialize in creating tailored production models that cater to specific client needs, focusing on streamlining processes and resource optimization.
Overview
As a Multimedia Content Planner , you will join our Content Studio within our client's offices: a leading petcare company worldwide. For this position we need a hands-on and out-of-the-box profile. In addition, you will liaise with many departments and accounts of both the client and our own agency, in order to deliver best-in-class content planning and strategies.
Responsibilities
How you’d spend your day:
• Day to day management of the Content projects under his responsibility, both in terms of, use of client tools, advice on paid and creative reports, listening community management...
• Delivery of group and brand strategies to implement them across different media channels, both digital and offline.
• Creation and implementation of own content strategies.
• Planning, development, programming and content management for different channels.
• Liaison with creative and design teams for the implementation of campaigns, day-to-day content, monitoring, client management, etc.
• Preparation of reports on the content performance, as well as competition reports, benchmarking, etc.
• Trend analysis and studies for the extraction of insights that may be valuable, both for clients and for the department or agency.
Qualifications
Professional level of English (C1 or above), as you will work with an international team and communication with the client is fully in English on a daily basis.
Knowledge of Social Media analytics and its implication with the rest of the digital assets of a brand.
Relevant experience managing content strategies across different media channels, mainly digital but also offline.
Experience with health or petcare clients will be a plus!
Additional information
Why joining us?