Job Information
Robert Half Marketing Automation Manager in Atlanta, Georgia
Description
Our client is seeking a Marketing Automation Manager to work onsite in their Atlanta, GA office.
We’re looking for a strategic and hands-on Marketing Automation Manager to own the development, execution, and optimization of automated marketing campaigns across the customer lifecycle. This role will work closely with marketing, sales, and operations teams to deliver personalized, data-driven communication strategies that generate leads, increase engagement, and drive revenue.
Key Responsibilities:
Design, build, and manage automated workflows and email campaigns using platforms like HubSpot, Marketo, Pardot, or similar.
Collaborate with content, design, and product teams to develop targeted campaigns that align with business goals.
Manage lead scoring, segmentation, and nurturing strategies to optimize funnel conversion.
Monitor campaign performance, analyze KPIs (open rates, click-through, conversion), and continuously optimize for results.
Ensure data hygiene and integration across CRM and automation platforms.
Stay current on industry trends, tools, and best practices in marketing automation
Requirements
Qualifications:
4+ years of experience in marketing automation, CRM, or digital marketing.
Hands-on experience with tools like Marketo, HubSpot, Pardot, Salesforce, or similar.
Strong analytical skills and ability to translate data into actionable insights.
Excellent project management and cross-functional collaboration abilities.
HTML/CSS knowledge is a plus but not required.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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