Home Depot Manager, Marketing Analytics in Atlanta, Georgia
The Manager, Marketing Analytics will lead the team responsible for insight generation and analysis in support of Home Depot's marketing, merchandising, operations, and other cross-functional groups. The incumbent will lead a team working to leverage a combination of Customer analytics, media platform, adobe analytics and SQL-based data to generate insights and recommendations designed to spur the business forward.
The Manager, Marketing Analytics will work with business partners to prioritize and execute against reporting enhancements and analytical projects required to deliver business results. In addition, this role will work extensively in partnership with the product management team, engineering, and key vendors to determine short-term and long-term needs for tools that support evolving analytics & reporting needs.
Major Tasks, Responsibilities & Key Accountabilities:
20% - Responsible for presenting analysis and test results and resulting recommendations to peers and senior management. Leverage data to assist in defining site enhancement requirements and be able to present a compelling business case for securing those investments.
10% - Communicate opportunities to drive financial goals cross-functionally by making suggestions that support site-wide objectives.
20% - Lead conversion planning and forecasting on a weekly, monthly, seasonal, and annual level. Lead ongoing ad hoc analysis of critical business issues that impact site performance; translate analysis into executable recommendations.
10% - Draw reasonable and actionable conclusions from analytic summaries and recommend changes to existing policies and processes based on analytic conclusions and understanding of business requirements and drivers. Support recommendations with clear business case that demonstrates bottom-line value.
10% - Prioritize and manage execution of requests for report enhancements and analysis from business partners. Establish and evangelize improved data-driven views of site performance.
10% - Collaborate with peers to ensure consistency of information, methodologies and reports. Share best practices and develop systems knowledge to deliver new reports and enhance existing reports to meet needs.
10% - Manage web analytic project prioritization based on business needs. Maintain and prioritize a list of enhancements requested for all measurement technology in place at Home Depot online.
10% - Share leadership for the teams responsible for web analytics (reporting and analysis) and, over-time, structured site (A/B, MVT) testing.
Nature and Scope:
This position typically reports to Sr. Manager or Director, Homedepot.com
This position has 5 Direct Reports
Environmental Job Requirements:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Typically requires overnight travel less than 10% of the time.
Standard Minimum Qualifications:
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Additional Minimum Qualifications:
Manages a team of 1-5 direct reports
Accountable for direct supervision of the work activities of others, in addition to personnel issues (including selection, termination, performance appraisal and professional development of subordinates)
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Years of Relevant Work Experience:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Extensive experience with Adobe SiteCatalyst required
Demonstrated experience managing a team of technically advanced analytical professionals in the area of marketing analytics
Experience managing an A/B testing program
Ability to communicate with both business and technical resources, particularly the skill of expressing complex issues with clarity & simplicity
Flexible and responsive; able to perform in a fast paced, dynamic work environment and meet aggressive deadlines
Open to idea exploration with strong problem-solving/analytical abilities
Leadership and supervisory skills
Possess executive-level communication and presentation skills
Demonstrated strength in creating partnerships and in building relationships with other functions and associates within the organization
Knowledge, Skills, Abilities and Competencies:
Plans and Aligns
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.