Job Information
Publicis Groupe Associate Director, Strategy in Atlanta, Georgia
Company description
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.
Overview
Generate strategic media initiatives and lead the implementation of the media plans for a major client.
Responsibilities
Oversee media strategy and plan development and budget
Managing the process and procedure for client set up, billing and all administrative functions
Evaluating, identify and sizing media target based on client brief.
Responsible for developing and executing strategy for the functional area
Evaluating composition of a wide range of media vehicles to determine which would most effectively reach the target audience
Presenting recommendations to account service and clients
Maintaining strong relationship with key clients
Following detailed instructions and using established procedures, completes work in a detailed and complete manner
Supervising, training and developing skills of Assistants and Supervisors by managing workload, delegating responsibilities and checking work for accuracy.
Provide job performance feedback to subordinates and make recommendations to management.
Providing staffing recommendations and daily supervision to all accounts
Performs under immediate supervision, using established procedures to accomplish assigned tasks
Assists in more advanced functions as part of training and development
Refers questions and problems to higher levels
Resource for others in resolution of complex problems/issues
Minimal supervision, relies on advanced experience/judgment
May perform other duties and responsibilities that management may deem necessary from time to time.
Responsible for managing projects and resources for areas of specialization, both media specialization and client business specialization
Qualifications
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based on performance of each essential function. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Minimal supervision, relies on experience/ judgment
Excellent management and motivational skills
Excellent organizational, interpersonal and quantitative/analytical skills
Strong client presentation skills and business writing skills
Demonstrated expertise in strategic planning
Detail-oriented and proven ability to thrive in a fast paced environment.
Education/Experience:
Bachelor’s degree;
5+ years media planning experience including 3 years in a management capacity
Offline and Online media experience
Must have strong working knowledge of National and Local Media
Business Competencies :
Computer Skills/Software Knowledge: Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Comscore, Google Analytics
Exceptional written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
Demonstrate ability to learn new propriety software and processes quickly and proficiently
Understanding of Activation/Negotiation team functions
Understand the strengths and weaknesses of each media type
Able to make independent decisions and identify priorities
Meet client and internal deadlines and obligations
Manage projects, resources, stakeholders, and participants
Orient, train, assign and review the work of subordinates
Be able to identify and promote solutions
Be a resource to others in the resolution of complex problems/issues
Knows industry trends and emerging media
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $115,000 - $119,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/15/2025.
Veterans Encouraged to Apply